Founder & Managing Partner

Curtis J. Serna

Noticeable wasn't built by a career coach. It was built by someone who hired people for a living — who watched thousands of resumes land, ranked them in seconds, and learned which six lines actually decided the call.

Resumes get six seconds. Usually less.

The first scan isn't reading — it's pattern-matching. If the top third doesn't earn another six seconds, the rest never gets read. Most candidates spend their effort on the part nobody sees.

ATS doesn't reject you. It de-prioritizes you.

The filter isn't a wall — it's a sort order. Strong candidates land on page four of the recruiter's queue because the file was formatted for a human, not a parser. They never know why no one called.

The cover letter and the plan tipped more calls than the resume.

Once a candidate cleared the filter, what moved them up the stack wasn't more job history. It was evidence they'd thought about the role. A tailored letter and a strategic plan did more than another bullet point ever could.

"I started Noticeable because the best candidates I ever interviewed..."

"...were rarely the ones with the best resumes — they were the ones whose resumes earned the next six seconds. That's a skill. It's teachable. And it shouldn't cost you the job."

Edmonton, Alberta · LinkedIn · +1 (780) 777-8833
How that shapes the work

Principles every kit is built on.

Write for the scan first.

Every Kit is engineered top-down. The first third does the heaviest work — because that's what gets read.

Human-written, ATS-tuned.

No AI fluff. No templates. Real strategists who know how the parser ranks — and how the recruiter actually reads.

Bundle the work, not the upsell.

Resume, cover letter, and Strategic Plan ship together. The pieces that move the needle shouldn't be a tier.

Want the hiring-side read on your resume?

Upload your current resume and a target role. A human strategist takes it from there.

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